Independent research · 2026
I'm talking with people who make and sell their own work about the messy middle — growing from handmade toward something more, without losing the thing that made it yours. No pitch. No product. I'm just trying to understand it well.
Who's behind this
I'm a product designer and founder. I spent about fourteen years building a physical-products brand from the kitchen-table stage into a real company, and eventually sold it. Before and since, I've worked in industrial and product design.
I'm not building anything to sell you today. I think there's a real gap in how makers are helped through the leap from handmade to made — but before I'd ever build something for that, I want to understand it from the people living it. That starts with listening.
What I'm actually asking
By video or phone, whenever suits you. I'll ask how you make things, what's working, what's genuinely a pain, and what you've already tried. There's nothing to prepare and there are no right answers.
I won't sell you anything and I won't pitch you. If it's useful to you, think of it as a conversation with someone who's been in your shoes and is curious about yours.
Who I'm hoping to reach
People who sell their work regularly, not just once, and who are bumping into the next thing: more orders than hands, pricing that never quite feels right, the question of whether to move beyond making each one by hand.
Whether you're mid-transition or just circling it, I'd love to hear how it actually feels from the inside.
Not up for a call?
Leave your email and I'll share what I learn as it takes shape — occasionally, and nothing else.
Thank you — I'll be in touch when there's something worth sharing.