Sketch to Shelf / Independent Research

You figured out how to make a great product.

But how are you building the business around it?

If you make and sell your own work, I'd like to talk to you about how you're growing your business. If you're anywhere between the kitchen table prototype and a real production run, I want to hear what problems you're facing.

No pitch, nothing to sell — just research to understand how you work.


01 Who I'm hoping to reach

Makers who sell their products — and want to grow the business.

People who sell their work regularly, not just once, and who are bumping into the next thing: more orders than hands, pricing that never quite feels right, the question of how to move into production.

Whatever stage you're in, I'd love to hear what you're working on and how it actually feels from your side of it.


02 Who am I?

A maker who has done it, now learning how others do it.

I'm a product designer and founder. I spent fourteen years building a physical products brand from the kitchen table sketch stage into a real company, and eventually sold it.

As a solo entrepreneur, I had my hands on every single part of my small business and learned the hard way — by making every mistake possible.

One time I nearly shipped a holiday order of cat scratchers that wasn't stable. I'd missed a measurement on the spec sheet, and instead of asking me about it, the factory rep just measured the image I'd emailed them. Luckily, I caught it in pre-production and we got the units reworked in time. That's where I learned to triple-check every spec and every message.

A spec sheet photo from the factory production run.

My company Hepper was big in Japan!


03 Why I want to talk to you

I know my problems. I want to know yours.

We all think differently and we all work differently, and I want to learn more about what I don't know.

I'm hoping to talk to twenty people who are up for sharing their stories, so I can learn what challenges they're facing. If it's something I've worked through in my own business, I'm happy to share what I learned. And if it's something I haven't faced, I'm very interested in hearing all about it.


04 What I'm actually asking

Thirty minutes to chat about your work.

When we talk, I'll ask how you make things, what's working, what's genuinely a pain, and what you've already tried. There's nothing to prepare and there are no right or wrong answers.

Video or phone, your call. Recorded only if you say yes. I won't ask about revenue, suppliers, or anything private; I'm interested in how you actually work day to day.

I won't sell you anything and I won't pitch you. Think of it as a conversation with someone who's been in your shoes and is curious about yours.

Private

Your info can stay private. I'd like to learn from you and possibly write a post about our conversation, but I'll never include your name, your business, or any private details, unless you want me to.

Not a job pitch

I'm not looking for a job. I'm building a job, for myself. I won't ask you to hire me. This is a personal, independent research project.


05 What happens next
  1. 01

    After you schedule, I'll send a confirmation email with a preview of some of the questions I'd like to discuss.

  2. 02

    We have a good conversation where we both (hopefully) learn something useful.

  3. 03

    I virtually shake your hand in thanks for your time, and we go our separate ways. (We can stay in touch if you want.)

Schedule your call

Not up for a call?

Follow the research instead.

Leave your email and I'll share what I learn as it takes shape.

I won't share your address, sell it, or add you to any other list without asking.

Thank you — I'll be in touch when there's something worth sharing.